How things continue to change...keep dialing back the organic SEO.
It looks like Google is about to release another significant algorithm update (to go with the hundreds of small ones they do every year). This time the focus is to reduce the rankings of sites that have been overly SEO'd.
So it is as we have been saying, Google loves good and reasonable content, page titles and URLs, and as I said in the last post - a semantically consistent page.
Here is a good link to learn more.