Since my last post Google has made an important change to its Plus 1 button (you are beginning to see it everywhere now). Previously, the Plus 1 button was one of the ways that Google used to rank websites for Google Searches. Now the Plus 1 button is like the Facebook 'Like' button and posts the link in the user's Google Plus circle(s).
Even though businesses cannot create Google Plus profiles yet, the addition of the Plus 1 button to your site IS beneficial and more so as Google Plus grows. Adding the Plus 1 Button to your website allows Google Plus users to 'Plus' your website and recommend it to others in their circles, as well as increasing your site's presence in Google searches.
The easiest way to add Plus 1 as well as Facebook 'Like' and Twitter 'Tweet' and other sharing functions is to use utilities like 'Add This' (www.addthis.com). For our SiteNow clients, you can add the code for Add This as a media item and insert that snippet on every page. However, the best way is to add these utilities so that they show on every page of your site. We will need to place the code in the template but the cost is very small – usually less than $50. Let us know if you would like to do that.
One last thing - We are about to announce the next Slice and Advice. Be looking for the invitation email next week and be ready to click quickly. Slice and Advice always fills up within 8 hours.
Have a great weekend!