Our July Slice and Advice event just ended and we had a great time meeting with clients and new friends. If you were able to attend, we are thankful you spent some time with us today discussing online marketing, website development and much more. For those of you who were not able to attend, here are some of the ideas that were shared at today's event:
- Search Engine Optimization: Organizations are always looking for ways to get better results in Google searches. We talked about many of the "best effort" approaches to developing content that gets Google's attention, including how to format your web pages within our content management system, SiteNow. We were pleased to hear clients share how our SEO efforts have resulted in significant improvements in search results and web traffic. We also shared some of our copywriting guidelines to help maximize search engine effectiveness. You can download a copy of these copywriting guidelines from our website.
- Using Forms Effectively: Many of our clients use forms to collect information from visitors. Whether its a customer survey, event registration or information request, building a form in SiteNow is a quick and easy task. We shared ideas on how to use forms effectively and how to use the information gathered for future marketing efforts.
- Adopting a Mobile Strategy: One of the most discussed topics was mobile websites and content that works on mobile devices. It's important that every organization have a mobile strategy in mind and begin thinking about the types of information visitors will want to access on a mobile device. We shared ideas on when to use a mobile website, how to integrate mobile websites with social networking and geo-location checkin services like Foursquare and Facebook Places, and how to make sure your content works on all modern mobile devices.
- QR Code Marketing: There was a lot of interest in QR Codes during the event. Some of our attendees have invested a great deal of time in adding QR codes to their products and marketing material so that users can scan these codes with their smartphones to learn more about products and services. We shared ideas on how to use QR codes effectively and gave a quick tutorial on how to generate these codes. To learn more about QR codes, check out our blog post on the topic. For a free QR Generator, check out QRStuff.com.