|One of the most frequent questions we receive is "How can I use Facebook to market my business?" There are a lot of tactics you can use to leverage the power of the world's largest social network, but here are five that we recommend to clients on a regular basis. These have been proven time and again to increase Facebook "likes", as well as website traffic. |
Add a Facebook widget to your homepage. This gives your visitors a glimpse of the content you provide on your Facebook page and an opportunity to "like" you directly from your website. Some Facebook widgets also include the option to share your page with others, view friends who like your page and more. These widgets are free from Facebook and can be styled to match the look and feel of your website design.
Ask for some help from your friends. Send a Facebook message to everyone who currently likes your page and ask them to share it with a friend. One of our clients increased their likes by 50% in a few days simply by asking people to share or recommend their page with others. By using the Facebook messaging option, you can target those people who already like your page or organization without announcing the campaign as a status update.
Use Facebook ads. Facebook ads are inexpensive and give you many options to reach specific groups of people. You can set your ad to display on pages of people who have children, who are within a certain age range, live in a specific area, etc. You can combine various demographic components to make your campaign extremely targeted. Facebook ad tools even show you the estimated number of people who will see your ad. These ads can link to your Facebook page, your website or any other address. If the goal of your ad is to sell a product, consider adding a landing page to your Facebook page with information about the product you are selling. You can link them to your website from this page. If the purpose is to increase likes, invite users to like you from this landing page.
Use Facebook Deals. Facebook Deals is a great way to present special offers, discounts and coupons to customers. And since Facebook Deals is connected to Facebook Places, the coupon or special offer is only available when customers are at your location and checked in on Facebook using a mobile device. The check-in is shared with all of their friends as a status update, expanding your visibility on Facebook.
Create a Facebook Event. Facebook events are a great way to announce a special event, sale or promotion. But you don't have to limit your event to a single day. Consider setting an event that lasts for a month, or a season. When a user accepts your invitation, Facebook updates their status and your event is visible to all of their friends as well. Set the event to recur every day so that everyone who accepts your invitation will see the event each time they log in to Facebook.
Contact us if you have any questions about how to use Facebook and other online initiatives to increase sales and maximize the return on your marketing investment.
Facebook Marketing Tips
June 24th, 2011