The SEO Power of the Page Title

February 15th, 2011
There are a lot of SEO tactics that help improve your rankings in the search engines. But one SEO tactic that is often overlooked, or at least underestimated, is the page title. 

Adding your keywords, geographic location & company name
to your page title can provide significant SEO benefits.

The page title is the line of text that appears at the top of a user's browser window. It is indexed by search engines like Google so it is the perfect place to include your keywords. According to a survey conducted by SEOmoz, 66% of top SEO experts say using keywords in your page title boosts your search engine results. In our own testing, we have found that clients who format their page titles with relevant keywords do see a significant improvement in their Google page rankings. In one case, the only change a client made was to a single page title and their site jumped three pages in the Google search results - from #34 to #7 in a Google search. 
Let's say you have a company called Ace Billiards that sells pool tables in Atlanta, Georgia. Your website probably has a page about the types of pool tables you sell. Too often, that page title looks like this: 

Ace Billiards: Our Products

Unless someone is searching for your name, it is unlikely you are going to see much traffic from a Google Search. A better page title would be: 

Pool Tables | Billiards and Pool | Atlanta Pool Tables | Ace Billiards

Your primary keyword (in this case pool and pool tables) appears three times in the page title. A secondary keyword (billiards) is also included, as is your geographic location and your company name. This one simple change to an often overlooked element of your website can pay big dividends in SEO. 
If you are using SiteNow from Williams Web you can edit your page titles with ease. Here are some tips to make them more effective.
  1. Make each page title unique. Google doesn't like duplicate page titles on the same site.
  2. Use your primary and secondary keywords in your page titles.
  3. Use your geographic location, if applicable, to assist with location specific searches
  4. Include your keywords at the front of the page title, and try to limit the page title to 84 characters or less. The conventional wisdom is that Google ignores anything beyond that limit.