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New Year, New SiteNow Features: SiteNow Search

January 10th, 2011
Search drives the internet. If someone can't find your website on Google, it's as if your website doesn't exist. Williams Web provides SEO services to clients to help get Google's attention. And with the use of tools like Google Analytics, we help clients understand what search terms and phrases customers are using to find them. But what happens once they get to your website? How do you know what they searched for then? 
 

SiteNow Search

SiteNow offers a search capability that allows visitors to search for content throughout your website. And now, SiteNow captures the search terms people enter on your website. You can see every search term people are entering on your website, as well as the number of times that word or phrase was searched. 
 
Think of it as a little brother to Google Analytics, and an effective one-two punch in understanding your website visitors. With Google Analytics you get insights into how visitors find your website. With SiteNow Search you get a clearer picture of what those visitors were interested in once they found you. Here are some ways this information could be very beneficial to your online marketing: 
 
  • If you see a lot of searches for content that isn't very well developed on your website, take the opportunity to improve that content. 
  • If you find customers searching for services or products you don't currently offer, it might be time to consider updating your product offering.
  • Compare the search terms in Google Analytics to the terms in SiteNow search to see if your SEO efforts need to be adjusted.
  • If people are searching for content that you thought was easy to find, you can adjust content placement and site structure to make it easier to find.
 
SiteNow Search is easy to use and is already part of your SiteNow admin tools. To learn more, contact Kent Callison at 423-485-4709.
Posted by Sermon Access | Topic: Thoughts and Fun
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Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson