Using SEO to Maximize Your Online Marketing Investment

November 17th, 2010

A website is an integral component of an organization's marketing strategy. In a difficult economy, making sure your website gets noticed by potential customers is more important than ever. One way to increase traffic to your website is with search engine optimization (SEO).

Every company wants to see their website at the top of a search results page, or at least on the first page of results. Each page after the first page is a step closer to oblivion in the world of online search. This desire, and need, to be at the top of search results has created an entire industry of "SEO Specialists." Some of these specialists are professionals and use proven methods to improve an organization's rankings over time. Others are downright fraudulent in their claims, produce temporary-if any-results and offer guarantees that cant possibly be backed up. Here are some guidelines to choosing a reputable SEO partner and avoiding a scam artist:


There are so many variables and unknowns at the outset of an SEO project that no one can legitimately guarantee a first position ranking. In fact, no one can back up any guarantee in SEO except to guarantee their best efforts. Don't trust anyone who tells you otherwise.

Fast Acting SEO

Quick results are for stain removers and headache medicines.  SEO takes time. It may take up to a month after the project is finsihed before improvements can be seen. Avoid companies who claim quick results.

Keeping Secrets

There is no reason for a service provider to keep you in the dark about what they are doing to optimize your website. If you are ever told the methods being used are proprietary or secret, keep walking. This is not a reputable partner.

Jargon and Geek Speak

If every conversation with your SEO provider requires a technical dictionary, it's likely you are dealing with someone who learned a lot of buzz words to cover up their inexperience. As with all service providers, a good SEO partner will use common, non technical terms and easily explain the SEO process in everyday language. If you don't know what an SEO specialist is talking about, don't trust them to do the work.

Just remember, search engine optimization is a process that requires a lot of research and an ongoing series of content adjustments. Results take time and there are no guarantees. However, a reputable SEO partner will be able to demonstrate improvements over time by working with you to develop a solid plan to optimize your website in a targeted, methodical fashion.

Summary: Your website is a critical part of an effective marketing strategy, regardless of the economy. Making sure it gets noticed with proven SEO is an investment that will net significant returns if you choose a reputable provider who produces results and not just promises.

Kent Callison specializes in strategic online marketing, social media and SEO. You can reach Kent via email or at 423-485-4709.
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Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson