SEO Remains Key to Mobile Marketing

October 15th, 2010

Search engines are still a major part of the mobile browsing experience

A recent report from comScore suggests SEO still plays an important role in marketing to mobile users.  The report also reveals smartphone subscribers make up the majority of mobile browser and application users. Until now, the mobile web was dominated by "feature phones" and WAP-enabled mobile phones. And while the growth in smartphone usage isn't much of a surprise, how people use their smartphones on the web got my attention. From the comScore report:

"...search was the most popular category accessed through browsers, reaching 54 percent of the smartphone audience. 43 percent of smartphone subscribers accessed social networking sites via browser, followed by news (40 percent), weather (36 percent) and sports information (32 percent)."

Even with the exponential growth of social media and the focus of marketers on its use to communicate their message, search is still the primary usage of smartphones on the mobile web. Analysts at Nielsen estimate 50% of Americans will be using a smartphone by the end of 2011 and that means marketers should continue to optimize content both for mobile devices and for search engines. 

In other words, SEO still remains a critical part of your marketing strategy and will continue to be an essential tactic in connecting your audience with your message, product or service.

close this layer

Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson