The presentation "Something Old, Something New: The Marriage of Analog and Digital Marketing" will describe how the modern marketing communications toolkit is overflowing with digital methods for reaching your audience, including websites, online advertising, social media, blogs and email marketing. The presentation will illustrate how digital marketing can sometimes miss its mark and will offer proven, measurable tactics that integrate analog and digital methods of communication. By integrating multiple channels and multiple touch points in your communications strategy, you create a compelling message that connects with more people and maximizes your return on investment.
Learn more about the Lookout Chapter of the PRSA and the 2010 Conference, Communicating in a Changing World.
