Kent Callison will discuss proven SEO and web marketing tactics that help Public Relations professionals succeed online at the Lookout Chapter PRSA luncheon on September 15 in Chattanooga, Tennessee .
Today's PR professionals are called upon by their organizations to communicate in a rapidly changing world. More than ever, it is essential that your message engages your key publics. An important step in reaching your audience is developing an SEO strategy that ensures your message gets noticed by Google.
The presentation, "SEO in the Real World", will feature case studies of Williams Web SEO projects and describe proven techniques that get Google's attention. Kent will also present the Top 10 ways to optimize website content, press releases and other communications for maximum search engine effectiveness.