Google Is Gonna Love You

July 16th, 2010
Blogging is a great way to promote your organization, communicate with your customers and update your website with fresh new content on a regular basis. There's an additional benefit from regular blogging - search engine optimization. With a little effort, a blog can help get your site ranked in the top of the search engine results.

Search engines put extra weight on blogs in their rankings because they are updated more frequently than other web pages.  By adding focused, relevant posts to your blog a couple of times a week, you provide search engines with the content they crave - and the content they reward.  Here are some tips to make sure your blog posts get Google's attention:

Link It Up

Add links to related sections of your site or to external websites where appropriate. For example, if your blog post discusses advances in your industry, linking to an industry news website is beneficial to both your readers and the search engines. Similarly, if your post names one of your organization's professionals, linking to their bio or department in which they work gives readers quick access to more information about that person and their expertise. 

Optimize Every Post

Each blog post is seen by search engines as a unique page on your website.  That means every post is an opportunity for you to include keywords about your organization and its products or services.  The title of your blog post should be viewed as a headline designed to grab the reader's attention.  It should also include at least one of your keywords.  Use those keywords again in the first paragraph of the blog post as well.  

Consistent Content

Search engines like Google reward frequent bloggers.  The more often you blog, the more frequently Google will return to index your website.  Blog about topics that are relevant to your industry and to the services or products you provide.  Use your blog to publish news announcements and press releases. Provide links to news articles that your readers will find relevant and beneficial.  Bloggers who start out thinking they don't have much to say on a blog quickly find they have much more to offer than they first thought.  
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Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson