Twitter: A Lesson In Listening

July 15th, 2010
Long ago my grandfather told me, "the key to a successful conversation is not what you say, but what you hear." Granddad would have loved Twitter. While it's true that many organizations use Twitter effectively to communicate information about their products and services, too few of them have tapped into its greatest strength-listening.

Twitter Listening - Experts

Find experts in your industry that are tweeting on a regular basis and listen to how they market their brand. Take note of the types of information they broadcast to their audience and look to see how often their posts are retweeted. Also look for traditional and citizen journalists who tweet about the products and services you offer. These tweets can provide valuable market insights, as well as open doors to media relationships you can leverage outside of Twitter. A good resource for locating media professionals who use Twitter is Media On Twitter.

Twitter Listening - Customers

Listening to what your customers say about you and your products is a great way to understand how your brand is received and interpreted. It is also a good way to provide customer service. I recently tweeted about an issue I was experiencing with my home Internet service. Within a few minutes, someone from that company replied to my tweet offering to provide technical support. Within an hour, the problem was resolved and I never had to place a phone call, wait on hold or search for answers online. That level of customer care and attention is only possible with the immediacy of a tool like Twitter.

Twitter Listening - Competition

How many times have you wondered what your competitors are doing? Gathering competitive intelligence is easier than ever these days. Your competition is probably announcing new product launches, personnel changes and financial projections on their Twitter feeds. Follow your competitors and monitor what other people are saying about them to see how you stack up.

If you are already using Twitter, consider adding some of these listening techniques to your Twitter strategy. If you haven't started tweeting yet, take some time to listen to what others are saying first. When you do enter the conversation, what you say will reflect what you've heard. Your audience will appreciate it and my grandfather would be very proud.

Posted by Sermon Access | Topic: Social Networking
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Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson