Setting a Social Media Policy

June 6th, 2010
The ongoing saga of Facebook and its privacy settings have caused many organizations to consider the types of information they post on social media sites.  Using sites like Facebook, Twitter, and YouTube can be an effective part of your marketing communications strategy.  If you haven't already incorporated social media in your marketing plan, or if you haven't developed a formal policy regarding its use, this is a good time to develop one.

A social media policy is as important as your branding guidelines, style guide or marketing plan.  It will govern the use of social media, the type of information you communicate, the people within your organization who participate in your social media efforts, outline appropriate responses to negative feedback, and address any legal issues associated with your efforts.  One of my favorite social media policies is the one developed by Microsoft's Channel Nine.

An effective social media policy will help your organization get the maximum benefit out of your social media efforts and help prevent embarassing situations or legal issues.
For more information or for help developing a social media strategy for your organization, contact Kent Callison: email | twitter | 423.485.4709
Posted by Sermon Access | Topic: Social Networking
close this layer

Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson