E.A.T. for better S.E.O. A.S.A.P.

September 10th, 2018

Gotta love abbreviations. They have taken over messaging. Bless you heart if you get into a message thread with a millennial. But really abbreviation has been part of our lives forever. Once they are in wide use, they just help streamline communication. Terms Like ASAP (as soon as possible) and  SEO (search engine optimization) are now just normal parts of conversation for us.

But what is E.A.T.? 

E.A.T. is an abbreviation for Expertise, Authority and Trustworthiness. These qualities have been stated by Google to be primary considerations in the ranking of web pages pertaining to user searches. And these have been given more weight as on August 2018. In other words search engine ranking continues to evolve away from keywords toward content that is considered to be authoritative and trustworthy.
We have been advising our clients for some time not to get too focused on keywords. Instead, as much as possible, be an authority in your subject. It is far better to have someone else on the world wide web link to your content as authoritative or expert or trusted, than it is to have certain word or phrases on your pages (Although, you still need to use the words relevant to your subject).

So E.A.T. 

That means shorter is not better. There is evidence that Google really likes 1,000 plus word pages. That’s a lot. So, maybe you write a summary for your readers, but link to the full version of content for Google and other search engines. Blogging within your website framework (not an external blog) is still good for SEO if the content is considered E.A.T. Share your content for others to see and link. Authority is driven not by our opinion of ourselves, but the opinion of others.

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Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson