Your Money or Your Life

August 15th, 2018

Sounds like a line from an old western doesn’t it? But it’s really (almost) a term Google uses in determining search rankings.

Google has hundreds and hundreds of real people it contracts with to provide human rankings for websites. The idea is to check/validate machine based ranking to make sure the machine rankings are meeting user needs. The ‘rankers’ are given a 164 page document to use for guidelines for their work. One of the highest, perhaps THE highest criteria for human based ranking is called YMYL (Your Money Your Life).

YMYL is content that has to do with shopping, financial, legal, medical – anything that is part of our everyday lives. The assumption seems to be that, whenever a query touches one of those topics, searchers are looking for real, authoritative information to help them make decisions that affect their lives. So if you do a search for, let’s say, “vertigo treatments,” Google will show results that it considers the best and most authoritative information on the subject. 

Of course, it is not just the human rankers that make that determination. Google knows what content receives the most serious looks from users like us. It also knows what content is the most linked from reputable sources around the web. So information gained from users’ actions and verified by humans help Google present its users with what Google believes to be the best answers to their queries.

Why write about this? Because authority seems to be the highest concern for Google. Therefore, web content developers should be focused on creating content that is authoritative. The hope is that others will recognize that content and review it highly or link to it.

Every business is an authority in its field. If not they won’t be in business very long. So use what you know and write authoritative content that will help propel your website higher in search results.

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Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson