Building Local Authority for Your Website

September 22nd, 2017

For most businesses and organizations, being found in local search is the priority. So local optimization and authority building is the key to having a strong local online presence. Here’s the ‘wide view’ on how to do it.

Optimize and manage your Google My Business, Bing Local and Yelp listings. While there are gazillion directories out there, these are the three that matter most and what you do on there will sooner or later affect others.

Take advantage of free listings in vertical directories. Vertical directories list providers of services or products in specific industries. For example, Healthcare vertical directories tend to dominate the first page of searches for a specific kind of doctor. So doctors need to be included in those. The same is true of private schools, lawyers, and many other kinds of businesses.

Be creative and holistic in building local links to your website. On the larger World Wide Web links only have significant value when they come from websites related to your industry. BUT, that rule does not apply locally. Here are some ways to get those links. 

  • Have your business or organization volunteer or serve in non-profits. Those who do are typically recognized for doing good. And you should do it anyway.
  • If you sponsor non-profit, school, church or youth group events they will likely recognize your company with a link to your website from theirs. Ask to provide the ‘blurb’ they use for that recognition.
  • Write articles and submit them to local papers and magazines. To be regarded as an authority on a subject is a really big deal in SEO. So when a paper, trade paper or magazine pick up something you have written, and link to your website that will improve visibility locally and even broader.
  • Earn links by being the best at what you do. When a company is really good at what they do, other people talk about it online and usually link.
  • Get reviews on Google especially and others. This relates to the My Business listing, but goes a step farther. Ask satisfied customers to review your business on Google or other channels.
All of this is beside normal content and source optimization in your website. If you do these things your business or organization will thrive online - Guaranteed.

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Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson