Someone Asked...

June 17th, 2016

Today a client was asking about URL keywords/phrases - specifically why we construct our URLs as we do. That question came about because one of our competitors, in an unsolicited communication with our client, mentioned that our URLs are not semantic. Of course that is not true as you will see in the image below.

So why do we do it that way? Because it is better. Have you noticed how major media constructs their URLs - you know, the pages that always show at the top of search results? Here are some examples from top-ranked articles I saw today in searches...

Notice the bolded 'long tail' of the URL? That is what search engines love. The rest is is there for reference and does not affect ranking of the content.

From the beginning we have worked to make SiteNow the most SEO friendly system there is. Whether we have achieved that is unknowable since we don’t know everything that is out there. But our system enables site managers to easily add quality keyword rich content, Descriptive page titles, and semantically clear long-tail URL phrases. It’s not that the URL is really important today. It’s not. But every little bit helps a little bit.

So I thought I would provide a simple, visual lesson, using our website, managed with the tools provided in SiteNow. I hope this helps.

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Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson