The 2016 Google Analytics Periodic Table

May 10th, 2016

For All Google Analytics addicts (you know who you are), here is a handy-dandy tool to help you understand what you are seeing in your reports, and to get you deeper (if you want to go there).

Keep in mind that not everything in Google Analytics is helpful to every ‘analytician’, but this is well worth a run-through just to see what you are missing, and what might be helpful.