Long Tail Key Words

March 18th, 2013

Have you heard the term ‘Long Tail Key Words?” If you have been engaged is SEO (search engine optimization) theory for the last several years, you have.

What is “Long Tail key Words?” They are longer phrases in page text, link anchor text or URL strings that use a page’s primary key words in more specific and longer (Long Tail) phrases. E.g. If a web page was about how to remove ticks from a dog safely, you will obviously use the words ‘dog’ and ‘tick’ in your text, URL string, page title, and in link anchor text leading to that particular page. The temptation is just to strategically place those two words (Dog and Tick) in your content. But the Long Tail string would be something like “Learn how to safely remove ticks from your dog.”

The evidence says that these are increasingly important as search engines learn to ‘think’ more like humans. Consider this. When you search for information about safely removing a tick from a dog, how do you type your query in the search engine? Do you type “dogs ticks” or ‘Safely remove tick from dog?” If you are like most users, your query will be more like the latter.

That is the power of “Long Tail Key Words.” If your page has that phrase in it, your chances of being ranked above others who just used the words instead of the phrase is much greater.

close this layer

Dear Friends,

I have exciting news to share. I am excited to announce that the Williams Web team has joined Lift Media Group effective November 1, 2020. I wanted to tell you a bit more about the mindful, diligent efforts that have gone into this process that has a singular aim – continuity with absolutely no hiccups for our valued clients.

For nearly a decade, I have worked with members of the Lift Media Group team, utilizing their excellent digital marketing, content writing, and public relations expertise. They have always strived to serve friends and clients well. I have consistently been impressed by their skill, honesty, candor, and faithful spirit. So what changes? Very Little. The name on our invoices will be different. A couple of processes will change. But every member of the Williams Web team, including myself, are still at work to ensure the continuity and service you have always received from us. Because of the expanded services of the team, I believe you’ll even see added service and value. We’re delighted to be a part of the team!

Please feel free to contact me if you have any questions. I’m personally committed to making this transition as seamless as possible for you, and I’m confident you will be pleased with the outcome. From the bottom of my heart, I appreciate the trust you have placed in me and Williams Web.

Greg Pearson