Knowing What to Ask

Evaluating a prospective web design company starts with evaluating your needs and expectations.

With so many web design companies to choose from, it is helpful to know how to choose the right company for your organization. The first step is evaluating your organization and its needs. 

  • Do you need services beyond web design and support? If so, is your budget sufficient for all services desired?
  • Do you want to update website content internally (you or your staff)? If so, what is the knowledge/skill level of the persons who will perform those duties?
  • What is your expected response time from your web developer? What is the expected completion time when a support request is submitted? What is your tolerance level for slow response?
  • Do you want a fully custom designed site or is an existing ‘theme’ acceptable with some ‘tweaking’?
  • Are you comfortable writing the content for your website? Do you feel comfortable with someone who does not understand your business writing the content? Can they?
  • What are your expectations for organic (non-paid) search engine rankings? Are those expectations realistic? What is your tolerance level toward a vendor who makes promises that are not fulfilled in regards to search engine ranking?
  • How big a deal is it for your website to be inaccessible for an hour? A day? What is your tolerance level toward website outages or hacker intrusion? 
  • Would you rather have a support arrangement at a reasonable monthly cost, or pay a small hosting charge and higher rates for support and service when needed?
  • Do you consider yourself or your organization high, medium or low maintenance?
  • Do you prefer a highly structured, non-relational vendor, or one that is more flexible and relational?

Once you have answered these questions about your organization and its needs, you will be able to choose the web design company that best meets those needs.