Online Marketing and Visibility
Our online marketing and visibility services are directed toward companies and organizations that have internal marketing staff who manage the day-to-day efforts; or small companies with small budgets who need help managing their own marketing and advertising efforts. In every case we provide the tools and assistance to help them excel in their efforts.
Search Engine Optimization (SEO)
The core of any online marketing effort is achieving desirable organic rankings in search engines. Organic rankings are those that are derived naturally based upon page content and the perceived 'authority' of your website content.
We have engaged in search engine optimization since 1998 when it was primarily keyword driven. Today’s SEO environment is greatly restricted by the search engines. Search is semantic (focused on user intent instead of keywords), and rankings are increasingly determined by artificial intelligence (AI). While the SEO landscape has radically changed, we still understand it very well and may be able to help improve the organic visibility of your organization.
We do not employ or recommend any methods for organic SEO beyond those recommended by major search engines. By following those recommendations for website content, and using the tools included in SiteNow, most of our clients achieve acceptable to outstanding rankings 1-3 months after website launch, some immediately.
Paid advertising such as Google Adwords is effective and sometimes necessary for organizations needing their new or existing website to be noticed quickly. This is especially true for some highly competitive keywords and phrases. Paid advertising is also useful for 'search engine domination', or new product or website launches.
Williams Web advises and assists clients with the development of online advertising campaigns that reach a targeted audience and drive traffic to your site. We offer ad writing services to make sure your ad(s) communicate your message effectively and get the response rate need to be effective.
We are especially experienced at setting up and monitoring campaigns in Google AdWords that are effective and easily measured. And we encourage and practice PPC (Pay per click) methods that help reduce expense and result in more profitable clicks.
Social media works sometimes. That is our official position. When it fits, social media can be an excellent relational/viral marketing tool. We help our clients decide if social media fits, and if it does fit, how to use it. Then we help them set up and begin the implementation of social media tactics that will actually work. But we never advocate social media without the confidence it will be helpful or that our clients have the resources and will to manage it successfully.
And even if your business or organization doesn't have the resources to effectively manage social media, we show you how it can still benefit from social media - usually without the stress and headache of active social media management.